Earning the trust of prospective customers can be a struggle. But with a good case study, it will be easier.
You have successfully finished a long project with a client. Everyone is happy and now is the time for you to show the world how successfully you and your team completed the project.
You need to write a case study.
What is a case study?
A case study is a story of how a customer came to you for help with an issue and overcame them using your products and services. Writing a case study involves telling a story of the protagonist who comes out as the hero who wins in the end with you who empowers him to win.
A case study is not cool as a blog or a social media post, but it is important. It provides a detailed overview of what type of clients we help and also gives customers (current and prospective) and investors insight into our capabilities.
Below are the benefits case studies will bring to the table.
- Builds customer loyalty
- Adds credibility to your organization
- Enables Sales
- Can help provide content for the website, and social media in the form of testimonials, blog posts, videos, etc.
- Earn trust among your peers and target audience
Case Study Format
While a case study comes in different forms and types, a typical one consists of eight parts.
They consist of
- About the Subject
- Challenges and Objectives
- How the Solution Helped
- Images and testimonials (quotes by the customer)
- Future Plans (is available)
- Call to Action
Different types of case studies
As mentioned before, there are different types of case studies. There are endless possibilities to showcase your work and let the world know about you.
Some types of case studies are
- Illustrative Case Study – These types of case studies are popular because of their descriptive nature. They are used in a situation where there is an existing hypothesis or opinion. It aims to create a case to help understand the idea that is being put across to the reader. This type of case study goes into detail about the topic with a couple of examples to ensure that the reader understands everything.
- Exploratory Case Study – An exploratory case study is a project conducted before deep diving into a large-scale investigation. This is a self-contained document usually found for projects revolving around social sciences and talks about real-life instances. In this case study, you will usually find questions and is sort of a guidebook for questions to ask in the main investigation.
- Cumulative Case Study – A cumulative case study collects information and offers comparisons of past studies without dwelling too much time on new investigations. It is usually used in a qualitative assessment and tells readers about the value of a product or service. With the comparisons this research offers, it helps you find patterns between multiple reports, case studies, or base theories,
- Critical Instance Case Study – You use this case study when you want to understand the cause and effect of an event. The case study will investigate the main event to determine what makes the event or scenario stand out. People use this type of case study to read up on numerous points of view of a particular scenario. Using the information gathered, they will identify the problem or critical point of study.