Welcome to the World of Livestream Shopping! You may have a beautifully designed website, but is it easy to navigate? If users can’t find their way through your website in a simple and intuitive way, what’s the point? When it comes to usability, one of the keys to success is being able to navigate a website easily. Users should know where they are, where they have been, and where they are going on the site.  Navigation can significantly impact your website’s overall performance when it comes to retaining visitors, engaging with them, and guiding them through the conversion funnel. Strong…

Welcome to the World of Livestream Shopping! Livestream Shopping or live shopping is the 21st-century answer to home shopping channels. It essentially builds on the idea of video shopping where brands connect using video streaming tools to demonstrate products, communicate with an audience, and sell – all done online. Imagine your customer sees their favorite celebrity on a Livestream wearing a trendy black dress, one that they would love to get their hands on. And with just one click, they could buy that dress as the Livestream continues.  First originated in China, Livestream shopping is an e-commerce marketing and growth…

Any business owner needs to understand their company’s position in the market and know where and how they can grow. When planning out your marketing strategy, an important first step is to conduct a Strengths, Weakness, Opportunities, and Threats analysis or SWOT analysis.  SWOT analysis helps you look inward (strengths and weaknesses) and outward (opportunities and threats) to understand key elements that affect the success of your business. This business analysis pinpoints inefficiencies in your marketing processes and emphasizes your strengths. This then allows you to develop strategies, make the best use of resources to position your brand, and expand…

Make it Personal!. In today’s digital age, customers expect quick, one-to-one conversations with companies – instant answers to questions, immediate responses to support requests, and personalized product recommendations. Customers are no longer willing to wait forever to receive service. Not meeting their expectations can put your business at a competitive disadvantage. To drive better leads and accelerate revenue, it’s time to leverage a new approach: Conversational Marketing.  Here are five reasons why your business should implement a conversational marketing strategy. Gain Customer Insights Incorporating conversational marketing techniques on your website can improve how quickly you gain information on your leads.…

There are multiple strategies you can use to create a buzz about your company on social platforms. Your business needs to be on social media; that’s a fact! If your digital marketing strategy is not leveraging social media, you are missing out on reaching more than 4.2 billion active social media users worldwide. But beware, just posting on social platforms isn’t enough anymore. With the content deluge today, businesses and brands have to be intentional with their social media strategy. Brands need to always stay on top of the game and find proactive ways to reach out and engage with…