Gamification has proven t provide real value to customers while building brand awareness, customer loyalty, and profitability.
Why is gamification on the lips of every marketer?
Gamification involves using game-like elements to promote businesses. Ranging from scratch-off tickets in email campaigns to streak-based rewards systems, gamification is a clear winner since it engages users by allowing them the opportunity to win something in exchange for their time.
Let’s take a look at how and why gamification can make your marketing campaign a winner.
- Increased and Improved Engagement
Games encourage your users to interact with your brand, thus increasing engagement. They see instant gratification when interacting with your brand, and the positive feelings will encourage them to come back for more.
- More relevant information about your customers
Businesses are always looking for ways to gather more information about their customers – – current and prospective. Be it an email address in exchange for a free whitepaper or phone number of a discount code, businesses leave no stone unturned to gather insights.
Businesses are always looking for ways to gather more information about their customers – – current and prospective. Be it an email address in exchange for a free whitepaper or phone number of a discount code, businesses leave no stone unturned to gather insights.
- Be more interesting to your customers
This is your chance to tap into the interests of younger generations, i.e., Gen Z. They are the biggest group of consumers to date. They are the generation brought up with fast-paced technology and have an attention span. It is imperative to get their attention and retain it for as long as possible.
Gamified content is bite-sized snackable content that is visually addictive. People are less likely to skip an ad if they get a chance to interact with it, like asking them to play a small game or choose an option.
- Retaining Customer Relationships
With gamification, you can reward your customers for their loyalty with discounts, badges, personalized content, games, and in some cases, even leader boards! This increases their connection with your brand and increases their chance of telling someone about you.
We use data and creativity to help you build a brand identity that sets you apart from the rest. If you like our ideas above, take a look at our works on thebumblebee.in
