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You may have a beautifully designed website, but is it easy to navigate? If users can’t find their way through your website in a simple and intuitive way, what’s the point? When it comes to usability, one of the keys to success is being able to navigate a website easily. Users should know where they are, where they have been, and where they are going on the site.
Navigation can significantly impact your website’s overall performance when it comes to retaining visitors, engaging with them, and guiding them through the conversion funnel. Strong site navigation also helps search engines index your key information effectively and efficiently.
Here are a few tips on how to improve the navigation on your website and create an enhanced user experience.
Make Navigation Easy to Find and Read
A good website needs to have a good navigation bar. Make sure you select the right categories for the navigation bar; pages you want users to visit. You may want to make the navigation menu pop by using a clear contrast from the rest of the page background. Stay away from narrow fonts and scripts that are hard to read.
Use accurate navigation titles with text rather than icons for menu items. Not only is it good for SEO, but it also makes it easier for your users. Consider using a sticky navigation bar that stays at the top of the screen no matter how far a user scrolls down. This makes navigation faster and less confusing.
Integrate Search Functionality
Sometimes it can be tricky to navigate and a good way to keep your users on your website is to provide them with a way to search for specific content. The search bar is especially useful for e-commerce sites that sell a lot of products. Often overlooked, a search bar is important and should be on every page of the website, or easier still, place it in the header or footer of your website.
Create a Sitemap
Is the information on your website organized? Can you easily find what you’re looking for, or do you get lost in a maze of links? To make it easy for visitors to understand the structure of your site, create a roadmap for your website known as a sitemap. It will show how many pages are there, how they are connected, and provide links to the most important parts of the site.
Use Breadcrumbs
Breadcrumbs are a website navigation feature that allows users to see where they are in relation to the rest of the site. Breadcrumbs leave a visible trail of the pages visited and it makes it easier for the user to backtrack to previous pages. They are user-friendly and enable one-click access to other parts of the site. Breadcrumb trails are also beneficial for SEO as they are an excellent way to get keywords onto a page.
Understand Your Users
Users across the world look for the most comfortable patterns. If they have difficulty in either finding the menu or figuring out how to navigate through your website, they’ll leave. Today, people interact with websites in different ways. Therefore, it’s best to stick to basic navigation patterns to not confuse them. Design a mobile responsive website to give your users a good experience regardless of whether they use a laptop, tablet, or smartphone.
Long story short
One of the main things to focus on when it comes to your website is navigation since it contributes to the user browsing experience. By focusing on some of the tips mentioned above, you can encourage better engagement and higher conversion rates and enhance the overall user experience on your website.
If you are interested in designing a website for your business or want to improve your website’s navigation, get in touch with our team of experts at The Bumblebee Branding Company.
