If you have a product or a service in the market, good customer reviews and product listings will be your best friend. Read our post to understand five reasons why good customer reviews make all the difference in the business world.
1. Social Proof
Social proof is a phenomenon where customers decide which product or service to use based on what others have said about them. Products and services that get ranked high on listings are the ones that customers will favour, around 90% of the time.
2. Gets you a mass business audience
Reviews put you in touch with an audience beyond just your target audience. For example, if you run a vegetarian restaurant, you are operating within a target audience. However, being listed in an article such as “The 10 best restaurants in your city” opens you up to an audience looking for a cool new place to eat, beyond just vegetarians.
3. Makes business look trustworthy
There are a set of customers who actively judge you on a “rate card” – not using your service or believing in its credibility unless you rank higher on the star scale. Having multiple good reviews and listings helps you look trustworthy to everyone.
4. Gets the buzz going
Imagine a customer coming across your product or service in an article or review declaring your success and competence. They will feel a buzz of excitement at finding something new, and pass it on to their friends and acquaintances, or even share their opinions on the Internet. One good review encourages many others to step forward and try your product, and leave similar reviews. A collective review stream keeps the buzz going about you, long after your launch.
Having your customers leave their reviews gives you a medium to pick up their feedback, especially constructive feedback. It also gives you a platform to explain your side of the story to them, your ideas and insights which went into creating the product or service, offering a repeat experience to the customers and turning them into brand evangelists.
Get listed by the right people
While customer reviews have to be earned through good experiences, you can speed up your path by hiring a team of writers to write the content and submit you for listings in your industry. If you are interested or want to know more, try out the Bumblebee Branding Company’s content writing services.