An average person receives 300 emails a day, and most of them remain unopened. If yours is one of the emails, how will you make it stand out, and how will you convince your audience to open the email?
Email marketing is one of the most effective forms of marketing. In fact, it wins in digital marketing because of its simplicity, straightforwardness, and effectiveness in conversion.
To reiterate the earlier question, how do you get your email to stand out and convince your target audience to open it and click on the Call-to-Action button? The answer is to get to know your audience and not write an email to them.
Let’s look at some of the most effective strategies to create an email that the audience will want to read.
Address Their Needs Immediately
Avoid small talk. Get straight to the point in your email. With only 2-5 seconds of the recipient’s attention, you will have to put across your message as soon as possible, as specific as possible. The intended recipient will have to understand the email’s intent at first glance.
So, address the recipients’ needs immediately. Speak about their problems and give them solutions. Don’t beat around the bush.
You might have a lot of information regarding the subject, but writing wordy emails might do the opposite of your goal. It will not encourage more subscribers but keep people from opening your emails in the future.
Intimate Tone of Voice
Personalize your email. Use your recipients’ names and speak to them as though you are having a conversation with a friend. They should feel like you know exactly what problems they are facing and how you can solve their problems with your product.
The email should be a personal essay to them. For this, you will need to know your audience and your product/s inside out. This is how you can engage them.
Diversify your Subject Line
The subject line creates the first impression of your email. So, the best way to improve the open rate of your email is to improve your subject lines. You need to make it short enough but cover all the essential information. According to Retention Science, subject lines with around eight words are the most effective.
In your subject lines, you need to outline what the email is about but keep the curiosity so the recipient will open the email to know more.
Write conversationally, creatively, and be funny
Writing formally is so 2000s. Today, being conversational is the way to go. Craft your email with simple and easy-to-understand language. To impress, use simple and informal language and if you have the space to be creative and funny, go for it! This will effectively improve your CTR and, ideally, conversions as well!
We use data and creativity to help you build a brand identity that sets you apart from the rest. If you like our ideas above, take a look at our works on thebumblebee.in.