There is an adage that goes, “You can’t manage what you don’t measure.”
You want to provide your users with the best possible experience when visiting your page. But how would you know what is popular, what requires troubleshooting, and what can be optimized for your site?
You want to provide your users with the best possible experience when visiting your page. But how would you know what is popular, what requires troubleshooting, and what can be optimized for your site?
Why is this important? When you understand your customer behaviour, you can effectively and efficiently track the effectiveness of your webpage, including its content, images, video, SEO, to help you make informed decisions in the future.
Let’s understand more about how and why implementing web analytics important and the tangible and intangible benefits it brings with it.
Get accurate data to understand your website traffic
Web analytics ensure that your existing visitors keep coming. However, it is more rewarding if the website can attract new users. For this, you will need to know your current visitors first.
With web analytics, you can get to know your users’ age, gender, location, interests, and you can use this information to optimize their user experience. You will also know the device they use when browsing your site. With this information, you can test your site’s compatibility with the device and ensure only the best experience for visitors.
Understand if you’re getting an ROI
With web analytics, you will understand your campaigns better, including their performance, the mediums used for the campaigns, and the source. With the information, you can know where you can optimize your campaign for the best results.
Google Analytics tracks traffic from 3 mediums that are organic, referral, and direct. The campaigns include ones on social media, emails, and ads. You can track traffic from other sources better by using link tagging.
Identify if you need to optimize the website more for SEO
A less known fact is that Web Analytics plays a crucial role in improving the SEO for the site. It helps you by identifying issues with your pages, such as slow loading or browser security issues. It identifies keywords with a poor CTR and the pages getting the most organic traffic.
You will also get data on the landing page and exit page reports,
Create and improve a lead conversion funnel
The goal of any business is to convert a lead to a sale. With Web analytics., especially Google Analytics, you will able to identify how many customers are converted, through funnel visualization.
However, website owners may have different goals, such as signing up for a newsletter, registering for a demo, etc. IT doesn’t matter what your goal is, you will be able to identify how many visitors convert. You will also be able to identify at which point in the funnel did your visitor dropout. With this information, you will be able to identify the issues and work on them and ensure that maximum number of customers in the funnel is successfully converted.
We use data and creativity to help you build a brand identity that sets you apart from the rest. If you like our ideas above, take a look at our works on https://www.thebumblebee.in/
