Top 5 Social Media Trends in 2022

social media strategies

Take advantage of these trends and stay ahead of your competitors. 

Promotions of brands on social media have seen a dramatically steep growth over the past two years and show no signs of stopping. Brands are constantly wondering how to keep up with the constantly changing trends and are also looking for new opportunities to benefit from customers’ changing behaviours online.

Marketers and businesses flock to social media, given its importance in consumers’ lives. However, the competition is very high, and marketers do everything they can to stand out from the crowd. To have an excellent social media strategy, marketers need to be aware of current and upcoming trends to stay ahead in the game. This can only be done with a clear and robust social media strategy.

Here are some trends marketers need to be aware of in 2022 and beyond.

TikTok’s rise to fame

The newest bite-sized video-sharing platform is quickly moving up the ranks. It gives users the unique opportunity to capture new audiences and showcase their brand personality in creative and humorous ways. Other brands such as Instagram have taken a page out of TikTok’s book by introducing Reels, its own feature for users to share snackable content.

Augmented Reality and Virtual Reality are here to stay

As platforms grow, they will also soon adopt new-age technology like Augmented Reality and Virtual Reality to provide users with better and more engaging experiences. While VR is still at the initial steps, Augmented Reality already plays an important role in enhancing video content on Instagram and Snapchat.

The Rise of Influencer Marketing

While many write off influencer marketing as yet another fad, experts predict that this trend is here to stay. Investing in influencers is much cheaper than running paid ad campaigns. With influencers, you can achieve many other goals, not just lead generation.

Businesses in the B2B space increase their Instagram and Twitter Game

While Twitter and Instagram aren’t new to the social media game, their important roles in BRB businesses are. Over the past two years, marketers have seen an increased ROI from these platforms and predict that this will be the case for the foreseeable future.

The Expansion of Social Commerce

Yes, brands have always used social media platforms to sell their products, but it will become the norm now. Shoppable posts and social media StoreFronts have played an important role in increased revenue for retailers and brands. Marketers will leverage these and use them to increase their ROI in their social media strategies.

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