You have built an amazing website, but that is just the first step. The next step is to generate high volumes of traffic to it. When it comes to generating traffic, you should not depend on the classic search engines alone. Step out of your comfort zone and try these five new website marketing strategies to increase your website traffic as one of your 2021 goals.
1. Google My Business (GMB)
Your SEO presence is incomplete if you do not take advantage of Google My Business (GMB), a free tool that lets you control how your business appears on search engines and maps. Add more details to your GMB profile to increase your chances of being spotted in search engines:
- Update your contact fields to match your website
- Verify your business category and add sub-categories
- Ask your customers to leave reviews
2 Social media giveaways
Social media giveaways are contests or sweepstakes where you can ask your followers and their network to participate for a prize, sponsored by you. They can help you in two ways:
- You get to interact with customers on social media and create buzz
- They help you gather email ids of participants and use them for email lead generation
You can set up a simple giveaway directing people to participate on your website. Encourage people to share your website link or social channels with more people to increase participation and hype. Software such as KingSumo helps you create fun and interactive social media contests and giveaways, and invite multiple people to participate.
3. List-style blog posts
When preparing your content calendar, keep in mind that a list-style blog post typically is something people prefer to read. List-style blogs help them scroll straight to the point. Some examples you can consider:
- How-to posts
- Advice Articles
- Expert Opinion Articles
- News Snippets
4. Reply and post on more question-and-answer websites
If you look at the search results for anything you type in Google, one of the first things you see is a list of frequently-asked questions related to the keyword, and their answers. Websites such as Quora are goldmines for generating and popularizing such questions and answers.
Identify key topics and questions in your industry, and add on these types of Q&A websites or Quora-type websites. For more detailed explanations, you can direct people to your website.
When it comes to generating traffic for your website, you need to think of alternate methods. The Bumblebee Branding Company’s marketing strategies on our website can increase your traffic – give it a try.