Social media reputation management is vital to your brand’s success. When people search for your company, they are likely to find reviews from your existing customers. These reviews, whether they are positive or negative, can either attract new customers or make them click away. As a business, you need to know what people are saying about you online. Creating a social media reputation management system is a worthwhile investment that will grow your brand and reputation as you expand your client base.
1. Find your current status
You cannot fix what you do not know. So the first step is to find out what people say about you across social media channels. Use social listening tools to track your company name, existing keywords about you, influencers that you have worked with, and your competitors’ names.
Once you have gathered data, you can address your company’s reputation. Create a review response procedure to talk to valid reviews and take the necessary action to address negative feedback. We discuss more about that in the next section.
2. Respond politely
Your response to customer feedback must always be polite, precise, and prompt. Whoever manages your social media profile must know how to respond to both positive and negative reviews. Train the staff on how to respond in all possible scenarios – which will be a critical factor in social media reputation repair. If you need further help, hire a social media management company to handle the accounts for you.
3. Publicize positive reviews
While you are addressing negative reviews, also highlight the positive reviews you have received from happy customers. Take advantage of glowing reviews to feature them on your social media pages, website and blogs. Apply SEO tactics to make them rank higher in search results and to tune out any negative information about you. For this, you need to ask all customers to leave constructive criticism and not tamp down their excitement.
4. Track Return on Investment (ROI)
When you have implemented your social media reputation management system for a few months, it is essential to pause and analyze how it has impacted your business revenue. Use analysis tools to track how many customer reviews generated sales. You will be able to get a clear idea of whether your reputation management strategy works and if it has a direct impact on your revenue.
The best guide
Social media reputation is easy to build, but you have to act fast. Let us help you grow and manage your digital goodwill. The Bumblebee Branding Company in Chennai, India, can help with your online reputation management for social media.