You have branded your company and told the world about your professional services. Have you considered branding yourself and telling your story as well? Brands are powerful – they can bring in customers through sheer marketing prowess alone! But what if there were another reason to brand yourself besides just for business purposes? Here is why you should seriously consider a personal profile.
- Tell people your vision and mission
The great thing about personal profiles is that they allow you to reinvent yourself. Sometimes you started out doing one thing, but you’ve been inspired to continue in a new direction. Or you could be starting a brand for the first time, with clear business goals. One of the first things you can tell people about yourself is your vision and mission. Where do you see yourself in five years, and what are the steps you will take to get yourself there?
2. Publish a SWOT analysis
A personal profile is a great way to be more authentic. Show people how human you really are by identifying areas that need improvement without feeling like you have an unrealistic standard for perfection set before yourself. To take this self-assessment further, let’s go over what it means with SWOT analysis:
- Strengths – What you’re good at, both business-wise and with respect to your personal life.
- Weaknesses – What you feel you could work on, and flaws that you could overcome.
- Opportunities – What chances lie before you to become successful?
- Threats – What are the factors that could hold you back from becoming successful?
3. Your achievements and allies
The biggest benefit of a personal profile is it allows you to describe yourself and promote your successes. List your business and personal achievements, explain awards you have won, publications that have published you, or your story of volunteering for major organizations. Another good way to show the world your story is through the words of your allies – some personal quotes, anecdotes, or stories from them about you goes a long way in explaining who you are and what influences and background have shaped you.
4. Important statistics in your life
Another way to make a splash with your personal profile is to include statistics of important achievements in your life. For example, if you run a non-governmental organization that assists children to seek education, here are some of the numbers that tell your story:
- Number of institution partners
- Number of students educated
- Number of volunteers
- Number of teachers recruited
Personal branding is important, even if you’re a single entity, a celebrity, or running a business. We will create a digital profile of you, a small booklet which documents your highlights and tells the world who you are to create your brand. Contact the Bumblebee Branding Company for content development services in Chennai, India.