Through infographics, turn complex information into a visual or a story to communicate its key points effectively. The combination of information and graphics will help you make your communication engaging, and appeal to audiences. Here are five reasons why infographic design services will make all the difference.
1. They have the potential to go viral
Infographics were created to be sharable in nature, and this shareability means that you can use them everywhere easily, including:
- Social networks such as Facebook, Twitter, and Instagram
- YouTube videos
As a result, your infographic has the potential to go viral from one of these sources and attract more people to your company and its services.
2. They bring more user engagement
The average attention span of a human is eight seconds. The presence of an infographic on your website or social media can immediately catch someone’s eye and keep them on your website or social media account.
Social media engagement with infographics depends heavily on the length of the graphic as based on the platform. For example, the longer infographics perform better on Pinterest or LinkedIn, and the shorter ones do better on Facebook and Twitter.
3. They show you have more subject authority
Creating an infographic filled with facts and accurate research, demonstrates that you are willing to put verifiable information on a subject out there. This means that you can establish yourself as an authority on many subjects – and people will treat you as Thought Leaders and Subject Matter Experts.
4. They increase your brand value
The usage of infographic diversifies your brand portfolio and the methods you use to deliver information to your customers. Creating infographics that add value to people’s lives will increase your brand reputation.
5. They increase your SEO
Infographics help you rank higher on the search engines for the following reasons:
- Your website will become more searched if it uses high-quality visuals along with your text
- You can use it for text-related SEO (because it contains images and text)
- You can infuse it with keywords for greater reach in specific circles
Infographics are fun, cool ways of representing complex information graphically. You can use them to advantage to engage with your customers, explain issues to them, or win them over. To begin creating specialized infographics, try out the Bumblebee Branding Company’s infographic design services in Chennai, India.