So you built a brand, but now you are not sure where the brand i; sand where it needs to go. A brand strategy guide helps you keep track of the core, the positioning, and the personality of your brand. You can share this book with your team and other brand stakeholders so that everyone is on the same page. Whether you are a new brand or an established brand, you should have a strategy guide for complete clarity. This blog post outlines how a brand strategy guide helps you get ready for the market.
1. What is a brand strategy guide?
A brand strategy guide is a book which outlines the important elements of how you will market your brand The brand strategy is a plan for the systematic development and success of your brand. Your goal through the strategy process is to shape the audience’s perception of your brand.
Typically, inputs generated from the Bumblebee Branding Company’s brand discovery sessions are used as a starting point to create a brand strategy guide for your company. However, if you already have thoughts of how you want to strategize your brand, our team of experts will work with you to refine, polish, crystallize and document them in the brand strategy guide.
2. What elements go into it?
In a typical strategy guide created by the team at the Bumblebee Branding Company, the following elements are key:
- Brand Vision and Mission
- Brand Purpose
- Brand Values
- Brand Personality, Voice, and Message
- Brand Competitors
- Details of the brand’s products or services
- Target Audience for the Brand, their Goals, Desires, Problems
- The Problem solved by the brand
- Brand Positioning and USP
- Brand Goals and Touchpoints
- Sales Process
- Customer Journey – Online and Offline
- Brand Design Guidelines
- Brand Tagline
3. Who will find it useful?
You might have already thought of the key elements of your brand, so would the strategy guide be useful for you? The answer is that it will be helpful for you to see all your brand elements in one document, without looking for them everywhere or explaining them again to a new team.
If you are currently in brand discovery, then a strategy guide will sum up everything you have learned and decided for your brand. You will be able to refer to it when you take your products to the market.
Get a Brand Strategy Guide Now
If you would like to get a brand strategy guide done for your existing brand, or if you are launching a new brand and want to come in for a brand discovery session, then contact the Bumblebee Branding Company in Chennai, India.