Pay-Per-Click (PPC) ads are one of the “Big Five” of marketing, and they have been popular for years. In PPC advertising, all you have to do is pay a small fee when a user clicks on one of your digital advertisements. You pay only for the traffic generated, not for the number of impressions. If you’re looking for a form of marketing where you get to engage at a low cost with high returns, read four reasons why PPC ads will work for you.
With PPC ads, you have full control of:
- Your budget
- Audience targeting
- Ad placements
Keeping these factors in mind, you will reach audiences cost-effectively. More than just reaching general audiences, you will reach people who want to buy what you are selling at the right time – also known as “warm leads”.
2. Instant traffic
While organic marketing may be focused on placing you on that coveted first page in Google, it takes time to show those results. On the other hand, pay-per-click ad slots are already there, and you just have to take advantage of them to generate business and propel yourself to the first page instantly.
You do need organic growth to build a long-term brand, but if you are looking for quick traffic, go with PPC ads.
3. Return On Investment (ROI)
When you invest in marketing channels, one of your main concerns is whether you will be getting measurable results for your buck. Unlike other advertising options, pay-per-click ads are easy to measure, which means you can find out how much you are making in comparison to your spends.
Here are some indicators to identify the ROI from PPC ads:
- Profit Per Click
- Profit Per Impression
4. Target markets
You can play around with the targets for your PPC ads, using metrics such as your users’ ages, locations, and interests. Target specific audiences locally and globally. With PPC ads, you can see which users are responding most to your campaigns, so you can target audiences on the platforms where they are interacting with you the most.
Every business is looking for low-cost and high-impact advertising options, especially during the coronavirus pandemic, where customers are now spending more time online than they normally do. The Bumblebee Branding Company’s PPC services in Chennai, India, can help you advertise for a lower marketing spend and achieve instant results.