Category: Branding

The biggest benefit of a brand audit is that it allows you to understand how your customers view and interact with your business. You might

Are you ready to conduct a brand audit of your company or start-up? Begin your brand audit today in just six steps to identify your

Think of your favourite brands and stories. Do their characters fall into broad categories? These are archetypes. A brand archetype is a way of presenting

Data extracted from your brand audit can be extremely revealing! The findings will help determine what direction you need to take your brand. Do you

A strong brand becomes more profitable and increases company value. They enable you to charge a premium and win customer preference when they make their

As you witness your company growing or evolving, there is a time that you need to check whether your brand is performing well according to

A brand is a lot more than the products and services you sell. Your brand is what you stand for. One thing that must always

A brand is a lot more than the products and services you sell. Your brand is what you stand for. One thing that must always

So you built a brand, but now you are not sure where the brand i; sand where it needs to go. A brand strategy guide