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Ensure that there are no silly mistakes in your email campaign. Have you ever been in that position where you realized that your email has
Logos are the cornerstone of any good business brand, or even a personal brand. What should a good logo have? A good logo should be: Does your
A fool-proof way to stand out from your competition. What is a competitor analysis framework? Any marketer knows that competitor analysis is the foundation of
Build a successful campaign, grow your business, and increase your marketing ROI. What is Affinity Marketing Affinity marketing involves two brands working together, promoting campaigns
If you think you can run your business without a proper online reputation management strategy in place, it’s time to think again. Before buying any
5 Proven SEO Tips to Drive Traffic to Your Website You have a beautiful website for your business detailing every product you have, leaving no
Take advantage of these trends and stay ahead of your competitors. Promotions of brands on social media have seen a dramatically steep growth over the
Gamification has proven t provide real value to customers while building brand awareness, customer loyalty, and profitability. Why is gamification on the lips of every
Have you ever wondered what place you occupy in your customer’s thoughts relative to your competitors? Do your customers believe that you are the best
Competitors! We all have them. Whether you are launching a start-up or looking to enhance your presence on the web, you’ll want to know what
A good story is the foundation of a strong brand. Whether you’re an incumbent CEO or a start-up founder, if you miss out on this
Online video is growing by leaps and bounds. In 2017, it accounted for 69% of all internet traffic. That’s because a video is the most
Get people talking about your graphics! All you have to do is work on your social media posts with an expert designer to create a
The biggest benefit of a brand audit is that it allows you to understand how your customers view and interact with your business. You might
Are you ready to conduct a brand audit of your company or start-up? Begin your brand audit today in just six steps to identify your
Think of your favourite brands and stories. Do their characters fall into broad categories? These are archetypes. A brand archetype is a way of presenting
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