Social media may be largely visual but it is driven by content. With killer content, you have the chance to impress anyone. You can take any tone you want, and create an image – through content. How well you can engage audiences will be the true test of success, not how many likes and followers you have. This post explores four ways to write social media content that will have the audience approaching you for more.
1. Understand each platform
Each social media network is created differently for the needs of different audiences. This means that you can’t use the same content for LinkedIn that you have already put out on Twitter.
When you are reading up which platforms you want to post on, draft guidelines indicating how formal or informal you want to be on each one, and stating what language you’d like to use.
2. Relevant brand voice
It is important that you write all your social media copy to reflect your brand and establish it as a unique presence. The biggest mistake many brands make is trying to resemble each other and be inspired by trendsetting and other highly-followed accounts.
While that is a good idea to get started with, you have to remember that followers want to hear from your stories, ideas, and experiences. Make sure to create unique content to share on the days you feel you do not have inspiration.
3. Encourage audience
There is no better place where you can engage audiences and potential customers than social media. When someone comments on your post, encourage them to expand on their thoughts.
4. Write conversationally
Write in a funny, witty way that both complements your brand voice and encourages the audience to engage with you. There are many ways you can achieve this, but here are a few ideas to get started:
- Use hashtags and emojis – Influencers still leverage both and they are a great way to connect to people. The usage of both can help you join conversations on trending topics.
- Leverage trends – Follow various social media accounts and hop on to as many trending topics as possible
Social successes
With the right social media content, you can appeal to anyone and generate lead conversions on the channels themselves. The Bumblebee Branding Company in Chennai, India is a social media marketing company that can help you craft social media content and calendars to engage with audiences and make them want to work with you.
