Logos are the cornerstone of any good business brand, or even a personal brand.
What should a good logo have?
A good logo should be:
- Simple – A simple logo is easily recognizable and memorable. Going with the ‘Less is more’ mentality, a logo should be designed so that even when someone is cruising down the highway at 60 kmph, they should be able to make out the logo in one glance.
- Memorable – When a logo is simple, it is easily memorable. A unique and simple logo triggers the visual memory cells of the brain and makes it easy to remember. The main aim of the logo is to not only describe the brand but also to eliminate the need for the name to be used.
- Timeless – A good logo will stand the test of time. Be it 25, 50, or even 100 years, a good logo should be effective.
- Versatile – The logo should work across various media and applications. To achieve this, we need to put extra thought into the colours, text, and even the elements that go in the logo.
- Appropriate – The logo should be appropriate for the intended audience. For instance, a toy company should have a child-like font to attract its intended audience, the children. Children will not get attracted to straightforward fonts.
- Syncs with your brand personality – The logo should reflect the brand’s personality to ensure that the messaging is consistent across media, collaterals, and communications.
Does your logo sync with your brand personality?
For any business, logos are very important. It is the first point of interaction in most cases, and your logo will help in the easy identification of your brand and make it stand out. Your logo should reflect your brand’s personality and explain who you are, what you do, why you do it, and how you do it.
Logos are not just a graphic design that helps you tick a job off your checklist. Customers associate your logo with the personality of your brand. A logo frames a picture of your business in their mind, and this is one of the main reasons why a lot of deep thought needs to be put in while designing your logo.
Design tips to make your brand stand out
- Use simple icons to communicate who you are
- Keep your logo clean, avoid clutter, and don’t shy away from empty spaces
- Use shapes to make a logo stand out
- Use mocks on coffee cups, stationery, etc. to visualize your logo out in the world
- Use colours that resonate with your brand
- Don’t be afraid to be literal with your logo
- If you are on a rebranding campaign, don’t be afraid to reuse your old logo with just a few minor tweaks