When you blog, are you blogging with an end goal in mind? Most businesses plan blogs as a tool for their sales teams to generate leads, but most blogs don’t have sufficient data to become lead generation machines. Read our 4-step guide to getting leads with your blogs.
1. Pack each blog with valuable insights
Writing an engaging blog is a delicate art. As you write, it’s important to not only think about your readers but also how the search engine crawlers will interpret what you are writing and rank it accordingly. Keep in mind that blogs live on forever – so make sure they have quality content before publishing! Focus less on SEO and more on providing your audience with valuable information since Google can penalize people for having too many ads or irrelevant keywords which don’t benefit the reader experience.
Some popular types of blogs include:
- Personal Blogs
- Personal brand blogs
- Niche blogs
- Case studies
2. Always place a call-to-action convincingly and strategically
When you write a blog, you have to put a call-to-action (CTA). This CTA should include or lead to a website or a form for interested readers to follow, and relate to the article content; otherwise you run the risk of reducing the conversation rate.
Things you can do to experiment with CTAs include:
- Placing it in different places
- Never using a CTA more than twice
- Wording it differently,
- Personalizing it for each blog reader so they feel taken on a journey.
3. Offer an additional and gated resource to enhance content
Once your blog has become popular, you can begin gating it, which means you offer readers the chance to get more content for free. Gating is a content marketing staple because it allows you to receive valuable information about your customers (such as names, email addresses, contact details, industries, and perhaps pain points). Here is some free content that you can gate for readers:
- Free reports
- An additional blog
- Case Studies
4. Promote them in the right places at the right time
You may be developing the blog perfectly, but are you promoting it efficiently? When you choose a topic for your blog and develop its content, at the same time, transform it into a social media post and an emailer. This way, you can use the same content in multiple places and promote it for greater success.
Places you can promote your blogs:
Blogs can be a lead-generating machine if you let them. To turn ordinary blogs into sales opportunities for your team, contact the Bumblebee Branding Company for content development and blog writing services in Chennai, India.