While a lead is anyone who expresses interest in your company’s products or services, what you really want for a business is a sales-qualified lead – someone who will definitely buy from you. With online marketing, you have the potential to use the power of the Internet to get those leads. Read our post on four ways you can generate these quality business leads.
1. Create unique videos
YouTube is the second largest search engine and the third most visited website in the world. Your videos will be part of the 4 billion videos viewed every day, and you can make your video stand out with some careful SEO usage, similar to text SEO. For example, use your primary keyword in the video title to get it ranked on the first page of the Internet.
2. Set up SEO micro-blogs
Micro-blogs have taken off as a B2B lead generation tactic. This particular strategy involves creating suggestive, short texts about key topics in a specific industry; however, cutting the viewer off before they can reading the essential part thus, persuading them to give their details to read the full article. Typically, micro-blogs range from 150-200 words – and can be written easily in a day.
3. Distribute content in the right places
Whatever content you generate, whether it is a white paper, video, or micro-blog, make sure to place it in the right circles. How you determine “the right circles” will vary by your industry. For example, if you want to promote an online lead-generation tool for the construction industry, you post your white paper as a guest blog on a construction workers’ forum. Find at least 5-6 of the right places for each industry you want to generate leads.
4. Run digital advertisements
These advertisements could be pay-per-click (PPC) ads, or ads on social media channels such as Facebook or Instagram. It is essential that these advertisements be kept short and have an eye-catching title that encourages the viewer to click on the link. The advertisements should not give away more than one essential detail, else the viewer will not fall directly for the hook. Link these advertisements to a landing page for further lead generation.
The world is yours online
Online marketing can help you scale up your business because the potential for lead generation is high. Try out The Bumblebee Branding Company’s lead generation services in Chennai, India, to get quality leads that convert for sales.