Got products and want to sell them online as well as in your storefront? An ECommerce website is perfect for you. But aside from merely looking professional, your ECommerce website has to be easy to navigate and convince customers to buy your products. For that to happen, you need to put effort into it. Read our blog on four tricks to creating such an ecommerce website.
1. Select the right platform
If you are a small or medium-sized enterprise and aren’t looking for a customized platform – then you can save time and money by selecting a popular ecommerce website platform. Some of the ones that we most recommend are Shopify, WordPress, OpenCart, and BigCommerce.
Most web development teams will be familiar with these, and they come with a range of customizations.
2. Open Source vs. SaaS
You can choose on variety of factors – such as the current and future needs of your company, or your budget.
If you want a fairly standard e-commerce store and want to focus your time on running and scaling your venture instead of managing technology, you will be more content with a SaaS platform. With a SaaS platform, you can achieve your business objectives.
If you want to hire a developer to do the work for you or create a highly customized shopping experience, then you can choose an open-source platform.
3. Reverse-engineer the hits
To make sure that you create an ecommerce website that generates sales, find out what is already working for other websites. Learning what they are doing will even give you more ideas to you to build the page. You can use tools such as Ahrefs, SpyFu, Similar Web, and SEMRush, and type in your URL and those of your competitors.
4. Ensure smooth navigation
With an ecommerce website, keep in mind that you are competing for a viewer’s time. They have plenty of options to choose from. If you want website viewers to stick with you, then you have to show them the products and services fairly quickly in an effortless journey. For example, you should match your design with that of your products, and ensure a proper product showcase and attractive descriptions for each one. An easy checkout process will take them to the end of the website quickly.
An ecommerce site can completely transform your business. It can not only boost your sales but can also establish your enterprise globally — That too without the pain of going through opening a brick-and-mortar store.
Creating an e-commerce website requires a lot of sweat, time, effort, and expense. However, if you know the right techniques, a good e-commerce site cannot just boost sales, but also retain more long-term customers than you could ever expect.