4 Banner Designs For More Clicks and Reach

You need to take the time and space necessary to ensure that your website does not go unused. By making decisions about design, content creation, SEO optimization process (search engine rank), and analytics, you will be able to plan a successful site. This starts by ensuring you have a gripping website banner that is the first thing your visitors see when they enter the site. Read our post on how to create eye-catching banners to get clicks for campaigns.

1. Appropriate imagery

Choose relevant graphics and photos only with the intention of enhancing your message and which are directly related to your products or services. When it comes to web banners, avoid abstract messages.

If you do not have the budget for banner photoshoots, purchase appropriate stock images or commission original vector images or illustrations from a designer.

In case you have doubts, avoid imagery entirely. You can make do with convincing typography and copy for equally effective results.

2. Animated

Animated website banners usually grab people’s eye faster than static website banners. However, when you choose animation for the banner, make sure that the banner animations do not distract from the message of the ad.

All animated website banners should not have a runtime of longer than 15 seconds. Typically, three seconds is an optimal duration. Make the last frame of the ad as a call-to-action related to your product or service.

3. Easily readable text

Create all banner designs around your copy. Accordingly, cut down all your copy to four lines or less. The headline and body copy should be in different sizes.

Avoid the usage of the following designs for banners:

  • Cursive script or fonts
  • Thin font weights
  • All uppercase typography
  • Font sizes smaller than a 10 (unless it is a disclaimer or copyright that has to be in the banner)

4. Highlight buttons and call-to-actions (CTAs)

Buttons and CTAs increase the click-through of your ad because people see a clear destination to reach.

When designing the CTAs, make sure they are in a different colour than the primary colour of your banner. Here are some colours that grab attention:

  • Red – Attractive to most audiences but avoid if aiming for a mature look
  • Yellow – Sends out a youthful energy
  • Black – A black button on a white banner is particularly eye-catching

Get those banner clicks through design

The above guidelines are the basics, but you can create beautiful banner designs with professional help. The Bumblebee Branding Company is a digital marketing company in Chennai, India, that can create banners for you that have mass reach.

Share This Post

Share on facebook
Share on linkedin
Share on twitter
Share on email

More To Explore

Get a free report
of your business

Copyrights©2021. All rights reserved